Technology has revolutionized the way people communicate and buy goods and services. As more and more people move online, the world has become a super-connected global village. Businesses too are fast realizing the need to use digital innovation to reach out to their existing as well as potential customers. In recent times, there has been a dramatic shift in the advertising and marketing strategies of businesses. They are moving away from the traditional ways of TV, Radio to the new digital platform. Digital marketing encompasses the use of internet technology to promote the products and services.Digital marketing efforts are more interactive, well targeted, quantifiable and result oriented than traditional marketing. Digital Marketing Course Hyderabad They include
• Social media marketing i.e promoting the business on social media platforms like Facebook, Pinterest, Twitter, LinkedIn and establishing a two-way communication with the customers.
• Search engine optimization i.e optimizing the website so that it gains a better placement on search engine result pages.
• Search engine marketing i.e using paid advertising models like PPC to gain visibility through search engine results.
• Email marketing and Content marketing for effective interaction and engagement with the customer.
But why do businesses need to adopt these new ways of the digital world?
That is because its customers are moving online. They trust the internet for every information that they need. And in order to succeed, a business needs to establish a presence where its customers look for it. Incorporating a digital marketing strategy gives businesses a competitive edge. They can not only provide information about their products online but also entice customers and convert them into sales.
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But most businesses do not have in-house resources who can understand the online landscape and create effective digital marketing strategies. They are on the lookout for skilled professionals who can help them create a strong online presence and achieve their business objectives.By 2020 there will be more than 1.5 lakh digital jobs. As the demand for digital marketers is soaring high, the skill gap is set to widen. Hence a Digital marketing career is becoming quite lucrative.
So how does one prepare to make the most of this opportunity?
People who do a formal digital marketing course joy a unique competitive advantage over their counterparts. They are the most in-demand professionals as they have the background knowledge of the ins and outs of this field. A Digital marketing certification can help you gain command over the necessary skills and increase your career prospects. In an industry where there is a shortage of skills, a formal training will enable you to command a higher salary.
Once you do a formal Internet marketing course you open the doors to an innumerable number of opportunities in the digital space. Here are some most sought offer career opportunities.
A digital marketing strategist is responsible for making the overall digital marketing strategy using various online tools. He identifies new opportunities and formulates campaigns that help the business to boost its web presence. Apart from a Digital marketing certification, one needs an experience of at least 5-7 years to play this role.
Digital marketing executive
A digital marketing executive helps in the planning and execution of the marketing campaigns. He designs and provides content for the organization’s website and other social media accounts. He is also involved in SEO efforts and measuring the performance of the marketing efforts.
An SEO analyst’s job is to get traffic to the website by improving the search engine rankings. Through keyword research, indexing, sitemaps and various optimization tools they ensure that the website is search engine friendly.
Social media specialist
This job requires being updated with the latest social media trends so as to plan and strategize accordingly. A social media specialist is responsible for creating online content, video and advertisements that are spread through the social media platforms.
Google Ad Words specialist
They are certified experts who help businesses increase their online presence with Paid Marketing services such as PPC, Re-marketing, Google Shopping ads, AdWords Management.
Email marketing specialist
This role requires helping the business connect with its audience through personal direct emails.
A web analyst deals with numbers and reports. He evaluates the performance of the digital marketing efforts in quantifiable terms and suggests improvements in the marketing efforts.
An Internet marketing course from a reputed institute will help you carry out these above roles with ease. Ace Web Academy provides the best Digital Marketing training in Hyderabad. Here you get in-depth knowledge of all the facets of the Digital marketing field along with the practical exposure of working hands-on on live projects. Interactive sessions by industry experts will help you acquire the right skills needed to launch and execute your own digital marketing campaigns.
Ace Web Academy has been training people for more than 10 years now. We are empowering students as well as working professionals to realize their career aspirations and achieve their goals. We keep updating our course material to keep it in line with the latest digital marketing tools, and that’s what sets us apart from other training institutes.
The career opportunities in digital marketing are bright and promising.So if you are looking to secure a career in the Digital marketing field, join Ace Web Academy, the best Digital Marketing Course in Hyderabad.