Digital marketing is by far the most lucrative, fun, exciting, challenging, and fast-paced industry of the 21st century. It is considered as one of the best industries to be in at the moment. Truth be told, it is never too late to start out a career in digital marketing.
Is Digital Marketing a Good Career Option?
Before jumping right into, how you can build a successful digital marketing career, ask yourself, is digital marketing a good career option? Truth to be told, it’s certainly is. In the era of digital world where all the marketing budgets are going towards digital advertising, companies are constantly thriving to improve their online visibility with the help of such media.
Now, talking about the elephant in the room, generally, it all comes down to salary. With digital marketing as a career, you can always get a higher pay check as compared to that of your peers. According to some online surveys, for a digital marketing consultant, the average rate is $140 per hour. It is certainly something that’s going to make your eyes sparkle.
Developing a Successful Digital Marketing Career
Down below are the trinity of success for every digital marketer:
1) Know Your Way Around Social Media
There’s no point in arguing over the fact that social media is the key towards creating a successful digital marketing career. It is the first and foremost thing you need to understand and how different social media platforms act in their own ways. The majority of the brands interact with their customers through social media platforms and use the same to build a better relationship while generating sales.
You can create your social media presence in the following ways:
Create your LinkedIn profile: If you want to get into a professional community, then LinkedIn is the best place to be. Here at LinkedIn, you can connect with the industry professionals, learn from them, and explore the domain of digital marketing. And don’t forget to have an up to date profile, in order to showcase your talent.
Join Several Networking Groups: You certainly don’t need to become a lone wolf in order to survive in the world of digital marketing. You can always join several networking groups which you can certainly follow, and meet with your first ever lead.
Stay Up to the Trend: You need to constantly update yourself with the different trends that are gaining popularity. For instance, the time you are reading this article, memes are being used not just to troll a certain individual or anything, but to gain the attention of your audience, while generating leads.
2) Understanding Analytics
While starting out digital marketing, you need to have a very good stronghold on social media metrics and understanding analytics. You see, in a world where data is everything, knowing what your customer wants is the key towards success. There are also countless free and even budget-friendly courses on digital marketing and understanding the analytics, which you can surely opt in order to get a clear perception of it.
Always remember, converting casual viewers into potential clients must be your end goal, and in order to do that same, you need to know their pain points, and pitch your offering as a solution to those problems. When you get to know about analytics, it can help you to understand what are your conversion rates, how much revenue you are generating per lead, and what is your overall expenditure for marketing.
3) Deciding your Digital Marketing Career Path
Once you have set everything in order, now is the final moment to decide which career path in digital marketing you want to go for? Generally, when it comes to digital marketing, it all comes down to only two choices. You can either become an in-house marketer where you shall be working for a particular company, or you can just or for an agency or freelance, where you can handle different clients.
It’s never like, if you opt for one, you can’t shift to another. But, if you can make up your mind at the early hour, it can give you a good start in your career. One pro tip, experiment with yourself, evaluate where you can truly belong, and then choose your career path according to that.
Some other things that you might learn being a digital marketer is how to code, or at least some basic knowledge on HTML and starting out a WordPress website. While you don’t need to become a web developer expert, you will certainly know your way around in a blog or website.
Before concluding, understand this, if you are thinking about starting out a career in digital marketing, that’s a great choice indeed. The market is far from being saturated as a result of which, there is always an ever-increasing demand for digital marketers. So, hone the skills we have discussed earlier, and you shall be ready in no time.