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Want to excel in the field of Search engine marketing (SEM)

Join our Best Google AdWords Certification Training in Hyderabad

Every online business today is formulating a Digital Marketing strategy that helps it to establish its brand image and generate traffic to its website. Paid advertising is an essential component of SEM strategy where the advertiser pays the cost per click (CPC). Google AdWords is an advertising platform that enables website owners to show their ads on Google search engine result pages when user searches for specific keywords. With Google AdWords training course the advertiser can formulate a strategy especially targeted to his audience based on location, language, devise used for search and many such parameters. He can create and develop an Ad campaign that ensures consistent round the clock targeted traffic to the website.

With a formal Google AdWords certification training at Ace Web Academy, Hyderabad you will know how to implement a PPC, CPC, CPM, CPA, Display Ads, Mobile app Ads, Shopping Ad campaign and promote a website online. You will be able to create and develop an effective strategy to boost traffic and increase sales of the online business. You will know about the best practices and tips and tricks of optimising your efforts and achieving maximum return on investment.

Course Highlights

Course Content

Introduction to Google AdWords - SEM

  • Understanding Google search
  • Rule based personalization of marketing at internet scale
  • Overview of Google AdWords
  • Benefits of Online Advertisement

Introduction to Advertising Networks

  • Search Network
  • Display Network

Google AdWords Account Set Up

  • Introduction to Google AdWords Account
  • Account Creation & Set Up
  • Intro to AdWords New Interface
  • Latest Updates on Google AdWords
  • Intro AdWords Account structure
  • How to use AdWords Account

Introduction to Campaign Set Up

  • What is Campaign?
  • Types of Campaign
  • How To Target potential customers
  • Keywords, location, language based Targets

Budget Allocation & bidding Strategies

  • Intro to bidding
  • Types Bidding (Manual Bidding, Automated bidding)
  • Strategies (PPC, CPC, CPA and CPM)
  • Budget Allocation
  • Campaign Optimization
  • Pay Per Click Overview
  • PPC Definition & how it functions
  • Important Terms - Quality Score
  • Conversion Rate

How to Set Up AdGroups

  • What is Ad group?
  • How choose AdGroups?
  • PPC Keyword Research
  • PPC Keyword Match Types
  • Broad Match
  • Phrase Match
  • Exact Match
  • Negative Match
  • Broad Match Modifier

Introduction to Ad Copy & Ad Types

  • What is Ad copy?
  • Ad copy writing guidelines & Tips
  • Landing Page Optimization
  • Types Ads
  • Types of Ad Extensions
  • Compelling ads that increase Click Through
  • Rates (CTR) at lower costs
  • Understanding, Analyzing & Improving
  • Relevance & Quality score
  • Improve conversion rates
  • Targeted ads & relevant landing pages
  • Ad Preview tool
  • Best Practices like using features such as reviews, +1 button etc.

How To Design Effective landing pages

  • Importance of UI/UX design
  • Call to Action
  • Campaign Management
  • Overview of the tools
  • Understanding advance functionality

What is Remarketing

  • Intro to remarketing
  • Benefits of remarketing
  • How to Apply remarketing tags
  • Remarketing List creation
  • How to use Remarketing List

Monitoring Campaigns & Report preparation

  • Conversion Tracking
  • Report Generation
  • Report review & Analysis
  • Measuring Campaign success

Google AdWords Certification Exam

  • How to prepare AdWords Certification Exam
  • Types of AdWords Certification Exams
  • Mock test on AdWords Certification Exam
  • Exam appearance & Success rate

Download Google AdWords Course Syllabus

About Course

Here’s what you will learn under Google AdWords training in Hyderabad with AWA

  • The Google AdWords course or PPC course training starts with the basics of how AdWords work and how you need to research for keywords to formulate ads as per your customers.
  • The course gives hands on practical experience of running an ad campaign
  • You will know how to use AdWords reporting and measure the performance of these ads, so that you can optimize them for greater no. of clicks and conversions.
  • You will also learn about remarketing and ad extensions.
  • After clearing the Google AdWords Certification you can confidently help any business achieve maximum return on investment in search engine marketing (SEM). You can successfully create AdWords campaign that will boost traffic and increase sales for online businesses.

Learn from the best Google AdWords training institute in Hyderabad

  • Our training material is prepared by subject matter experts who have ample experience in the Digital Marketing industry.
  • As Google keeps changing its algorithms and keeps adding new features and functionalities, our course is also modified accordingly so that you learn about the most recent updates.
  • Our mentors will help you undertake live projects so that you get experience in handling real life cases.
  • We provide placement assistance so that you can easily gain entry in the online industry.

Who can learn ?

PPC training in Hyderabad with Ace Web Academy can benefit many people.

  • Aspiring students who wish to begin a career as an online marketer can easily master the online advertising techniques after a formal training.
  • People who are already working in the digital marketing industry can take a PPC training course to get advanced knowledge and enhance their skill set. This will help them gain firm grounds in the industry.
  • Small business owners can also use this knowledge to launch their own advertising campaign for their website and boost online sales and revenues.

Career opportunities

How AdWords training in Hyderabad promises a bright future for your career?

  • There is a plethora of opportunities in the job market under various fields of digital marketing. Skilled professionals with a formal training in Google AdWords are in huge demand. A Google AdWords training course adds value to your resume.
  • A formal training is a proof of your knowledge in the domain. People think of you as a professional and consider your candidature seriously. It enhances your job prospects and increases your chances of getting employed in top high-paying companies.
  • A Google AdWords certification course OR PPC Course makes you proficient in basic as well as advanced aspects of AdWords. Knowing the tips and tricks of this area will help you gain an edge over other candidates in the job market.

Sounds good, Enrol Now for Google AdWords Certification training. Know more about Digital Marketing Course Certifications.

Course Details

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Eligibility

Any Graduate

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Duration

Two Months

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Project

15 Days

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Classes

Monday To Saturday

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Training

Weeks

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Batch Timing

2 hrs per day

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