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Nowadays, in the hyper-connected world, mobile apps are not merely tools; we use them to get information, entertain, pay, be productive and communicate with, as well as to be emotionally comforted. However, in the background of such obvious functions, mobile applications are also informing our daily decisions, determining our behavior, and impacting our choices, which we often fail to realize.
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The first decision you make every time you wake up and pick up your smartphone cannot be made with ease without an app. The alarm application that you have installed is programmed to wake you up at the best time according to your sleeping schedule.
Weather applications determine what to wear on the day depending on whether it is sunny, cloudy, or it is raining. They might appear to be minor decisions, but when put together, they form a trend of reliance where apps indirectly perform the responsibility of decision-making that previously had to be made by humans.
Numerous applications spy on your behaviour. They track:
With these signals, apps will recommend what you are most likely to go to next. This means:
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…all of them may be driven by algorithms.
The current payment applications are designed to minimize friction. Features like:
These aspects provoke you to spend without much reflection. What is convenient is influencing what you spend in the day-to-day.
Social media apps determine what you watch, whom you follow and what is popular to people using:
They influence:
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Since what you see regularly becomes what you believe.
The apps of navigation and food discoveries facilitate the choice of:
The last choice is made by a review of a stranger or an algorithm recommendation.
Fitbit apps determine and alert:
These mini choices gradually transform into lifestyle changes – powered by apps.
When you’re:
You just open social media, games or messaging applications.
These sites will be your emotional release and will mold the coping mechanism towards life.
Mobile applications are the invisible assistants nowadays. They spy, anticipate, and manipulate your day-to-day decisions subtly and smartly. Although they make things easier, it is necessary to remain in a state of alert about how much they control your decision-making. Getting this knowledge will make you use applications prudently rather than allowing them to dictate your routine.
If you want to create high-level mobile applications that understand user behavior and compete globally, Ace Web Academy offers industry-focused training programs that help you become a professional mobile app developer.
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