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Welcome to the world of Digitalized consumption! It’s a true online world today, with people rapidly moving to the digital space. Movie tickets, groceries, fruits and vegetables, books, clothes, electronics, furniture – you name it and it is available for online purchase. Heading to stores to buy items spread on shelves, loading them in the cart, standing in the billing queue and carrying things home seems like a tedious job. Why spend so much time when it can all be done by the click of a button using your laptop or smartphone.
Let’s have a look at some interesting facts to give you an idea of how and where the world is heading as far as digitization is concerned.
Hence, digitization has become a movement. It is no longer an option for businesses. If they wish to survive in this competitive era, they need to market themselves on digital platforms.
Suggested to read: Emergence of Digital Marketing in Coming Years
With the survey stats & experts talk, business owners are willing to build an internal digital marketing team to promote their business services. So, the demand for skilled digital marketing professionals, freshers is rapidly increased. Lets us discuss career opportunities for freshers in digital marketing.
“Do you want to become a certified digital marketing professional OR curious to know more about digital marketing course training? Then, book your free DEMO at 7660 966 660.”
So when everyone is jumping into the bandwagon, are there enough players in the market who can help these businesses achieve their digital marketing objectives. Fortunately for you, no! Since it is a new arena, companies are finding it difficult to get trained professionals who are competent enough to formulate and execute a digital marketing strategy specific to their needs. So why not take advantage of this situation and earn a good pay package by developing the skillset in this field?
Here are some reasons why Digital Marketing is a rewarding and exciting career in today’s market.
So now you understand that it isn’t just the old conventional career paths that are rewarding and high paying. There are numerous benefits of venturing into this new age field of digital marketing.
Best read: Highest paying job roles in India
‘Wondering how to start the exciting journey of becoming a digital marketer, here is how you can do it.’
There are not many educational institutions or universities in India that offer a degree in Digital Marketing. It is only taught as a subject in some business schools. But to meet the growing demand of Digital marketers, several institutes have cropped up, that offer training in this field. These Digital Marketing institutes aim to address the digital marketing skills gap by teaching students how to use digital marketing techniques, tools and help businesses achieve their marketing goals. If your resume shows that you undertook formal training in digital marketing, it will become much easier for you to land a good job. It is proof that you are well versed with the concepts required to excel in this field. Do your research and choose an institute that has an updated curriculum and that teaches the various aspects of digital marketing using an organized approach.
Ace Web Academy is a premier digital marketing training institute in Hyderabad where qualified faculty members guide you and even help you in getting placed after course completion. They offer several courses in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Par Per Click (PPC), Social Media Marketing (SMM), Email marketing, Web Analytics, and Google AdWords Certification. Real case studies, project works, internship programs expose students to the real-life challenges and help them gain experience in dealing with the projects. Working hands on and experimenting with various digital marketing strategies helps in building confidence in one’s skills and abilities. So enroll yourself today. Acquire the skills which the industry demands and stay ahead in the job market.
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Alternatively, one can become a digital marketer by reading books and practicing it on one’s own. You can start a blog, and then apply SEO techniques to drive traffic to the site. Invest in ads to expand your audience base and use social media campaigns to promote your site. But a formal certification will definitely give you an edge and help you stand out in the crowd.
Additional knowledge: Recent FAQs about Digital Marketing Course & Career
Remember, this field is a progressive one. Just learning the theoretical concepts will not guarantee success. New developments and enhancements in technology come up every day. One needs to keep himself updated with all the latest trends, so as to discharge the duties of a digital marketer in the most effective way.
Let’s have a look at the various modules that are covered in the course that most training institutes offer
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As mentioned earlier there are a number of segments within the digital marketing field. Most courses follow a structured approach wherein they delve into each of these aspects in detail. Each module starts with the fundamental concepts and then moves on to practical applications of devising and implementing a strategy. Assignments, project work, hands-on exercises based on real-life cases help in understanding the strategies in a better way and build mastery over the subject.
By the end of the course, you will feel empowered and confident in your abilities to devise a perfect online marketing strategy to help companies achieve their digital marketing goals.
Many training institutes like Ace Web Academy give you a formal certification once you complete the required training and clear the exam. Course certification is an ideal way of learning the intricacies of digital marketing strategies. If you are serious about pursuing a career in this field, enroll yourself in the certification courses. It will expand your domain knowledge, hone your skills and prepare you to take up specialist roles in this domain.
A certified professional will have greater bargaining power during salary negotiations. Companies are ready to pay 1.5 times to a candidate with formal certification. But remember a certification course will only help you in landing your first job. How high you move up the ladder and how faster you do it depends completely on how you prove yourself. Gain as much experience as possible, widen your knowledge base every day, keep up with the latest trends and do your job with passion.
“Read about benefits of Google Certified Digital Marketing Course training”
Let’s understand the different job roles that one can take up in the digital marketing field:
Salary in Rupees
|SEO Manager||3 lakhs to 7 lakhs|
|SEM/PPC expert||3 lakhs to 5 lakhs|
|Social Media Manager||3.5 lakhs to 7 lakhs|
|Web developer/designer||3 lakhs to 6 lakhs|
2.5 lakhs to 5 lakhs
Search Engine Optimizer
A website is of no use if your customers cannot reach you when they are looking for products and services that you provide. Since 99.99% of people use Google search, a high ranking in this search engine result will ensure that your customers will be able to find you. An SEO executive’s job is to develop strategies to ensure a high ranking in the search results. He is responsible for generating traffic to the website. For this, he utilizes various techniques like Keyword research, on-page optimization, off-page optimization Link building, etc. There is a huge demand for an SEO professional who has strong analytical, technical and marketing skills.
Search Engine Marketing or Pay per click advertising expert
A search engine marketing expert plans, optimizes and implements natural and paid search engine marketing strategies on popular search engines to generate traffic and leads based on PPC methodology. It includes managing PPC keywords, split ad groups, refining landing pages, generating reports and contributing in creating text and video advertising that will ultimately help in generating leads for the business. Expert PPC professionals with experience in AdWords, bid management, campaign management, conversion tracking are in great demand.
Social Media Manager
A social media manager’s job is a lot more than just tweeting and updating Facebook Status. This role requires one to manage branding and communication. It involves understanding the latest social media trends and developing effective marketing strategies for popular social media networks like Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. The social media manager works in coordination with the content team to create quality content and videos to be posted on social media platforms. If you are a creative person, this role will definitely be of interest.
If writing is your passion, then there is no better role than that of a content marketer suitable for your profile. As a content marketer one needs to oversee all the content initiatives like website content, blogs, articles, brochures, ebooks, white papers, and case studies. One will be responsible for creating striking content that engages the user and helps in promoting the website. A good grasp over the English language, creativity, and interest in following the latest content trends is what it needs to be a successful content marketer.
Mobile App Marketing
Since a large chunk of users accesses internet over mobile phones, developing effective mobile strategies is a must for digital marketing. A mobile manager helps in improving brand awareness and generating leads by developing effective mobile marketing strategies. Knowledge of AdWords and various mobile platforms will help in playing this role better.
If you are good at data mining and research, Web Analytics role might interest you. As a Web Analyst one needs to analyze the key metrics, user’s behavior and performance of the website to devise new strategies for better results. This role requires a person to be good at Google Analytics, Webmaster tools, research tools, and Facebook Insights.
This role involves the creation of email campaigns, newsletters etc. to promote the product or service.
There are tremendous career opportunities in each of these roles. Developing core skills in any of these (or a few of these) areas will significantly help in your career growth. The average salary in each of these roles depends on your level of experience and the type of organization you are working for. But to give a rough estimate the average salary for some of these roles is mentioned below.
After 5-7 years of extensive experience in the field of Digital Marketing, one can aspire to become a Digital Marketing Director. This person is responsible for analyzing the client’s business and formulating a digital marketing strategy that will help drive traffic to the company’s website. He decides what combination of the various digital marketing aspects will be the most suitable according to the client’s requirement. He will oversee the various campaigns launched and be accountable for the entire process. Knowledge of SEO, PPC, Social Media and Web Analytics is definitely required to do justice to this role. The person should also have some business sense and good communication skills to carry out this task successfully.
As people are spending more and more time online, businesses too are turning their focus to online marketing. After all, they need to market themselves where their prospective customer is. To develop effective marketing strategies across various online channels they need professionals in the field of digital marketing. Right now, since there is a wide digital skillset the gap, with demand exceeding supply; this is the right time to gain entry into this field. It is a good opportunity for people to acquire the relevant skill set and get lucrative job opportunities. The ideal way is to enroll oneself in a certification course offered by several training institutes. With formal training, one can confidently handle complex digital marketing campaigns and help businesses achieve their goals.
Still thinking to learn digital marketing course? Don’t wait you may miss big opportunities!
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